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How Clothing Collective is helping to supply people in need with essential clothing this winter

Updated: Nov 30, 2022

As winter approaches and bills soar, the cost of living crisis is being felt by more and more people. According to the Joseph Rowntree Poverty Report 2022, more than one in five (22%) of the UK population is currently living in poverty, that’s 14.5 million people. Child poverty continues to rise, with around 4.3 million ( 31%) living in poverty. It’s a growing issue, cutting across generations and social backgrounds: single parents, pensioners and migrant and refugee groups are disproportionately affected.

The news cycle and stats make for stark reading, and poverty is a reality far too many people in the UK are facing. This is not going to change for the better anytime soon. This is why targeted campaigns to help supply essential items and services are so vital, especially during winter.

We started Clothing Collective to help provide clothes to those who need them while giving them the autonomy to pick a wardrobe of essentials with charity shop partners via our gift card system. But we can only do this with the kindness and generosity of supporters. There is, of course, no single approach to tackling poverty in the UK. But with collective action, we can help provide essential clothing to those who need it the most.

The Cost of Living Crisis Continues

With the choice between heating and eating becoming more urgent, more people have been turning to food banks in the past couple of years too. Trussell Trust’s UK-wide network distributed over 2.1 million emergency food parcels to people in crisis between 1 April 2021 to 31 March 2022.

Keeping warm is a challenge that more households will face this winter as energy bills rise. But for people experiencing homelessness from being stuck in unsuitable temporary accommodation, sofa surfing to sleeping rough – access to warm layers is a matter of life or death.

You Can Help Us to Provide Essential Clothing Items This Winter

Every donation you make will help provide essential clothing and layers to protect against cold weather for children, young people and adults who simply can’t afford to buy them. From warm jumpers to weatherproof coats to decent pairs of shoes – your donations will help to keep them warm and dry this winter.

What is easyfundraising and How Does It Work With Clothing Collective?

For those of us who can spare a little extra as winter approaches, there is a simple way to help us provide warm clothing for the most vulnerable in our communities.

Clothing Collective has registered with easyfundraising, which means over 7,000 brands will now donate to us for FREE every time you use easyfundraising to shop with them.

This means you can support Clothing Collective each time you shop and it won’t cost you a penny extra to help us raise funds.

As the name suggests, it's easy to give as you shop:

1. Go to /?utm_campaign=raise-more and join for free.

2. Every time you shop online, go to easyfundraising first to find the site you want and start shopping.

3. After you’ve checked out, the brand will make a donation to Clothing Collective at no extra cost to you whatsoever!



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