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Inequality in Access to What People Need

How spreading the cost keeps poverty out of sight 

By Zöe Rucker


Introduction


Inequality will exist when it is maintained through cost, deferral or instability.


People can meet outward social expectations while still experiencing financial strain or insecurity and without falling into categories traditionally associated with “visible poverty".¹


The pressure sits elsewhere as inequality is increasingly maintained through systems that enable continued participation at a cost.


Access Without Being Able to Pay


Buy Now, Pay Later (BNPL) is one of the clearest examples of this shift.


It allows goods to be obtained immediately, with payment spread across future instalments. In the UK, millions of consumers now use BNPL products, with uptake highest among younger adults and those under financial pressure².


This is often described as flexibility in industry and consumer-facing messaging³. In practice, it is often used when something is needed, and there isn’t enough money to pay for it in one go. The purchase goes through. The cost is moved forward.


The framing of BNPL as a choice obscures the conditions under which it is used.


School uniforms, children’s clothing, workwear and seasonal items are not discretionary purchases. They are required for participation in education, employment and social life.


Where income cannot meet these costs when they arise, the decision is not whether to buy. It is how to manage the payment.


This is not separate from inequality. It is one of the ways it now operates.


The Wider System


Similar dynamics operate across multiple areas of everyday spending.


Prepayment energy meters charge higher tariffs than standard direct debit arrangements. Households using them pay more per unit of energy, despite typically having lower incomes⁴.


Rent-to-own and high-cost credit retailers allow access to essential household goods such as fridges and washing machines, but at total repayment levels significantly above standard retail prices⁵.


Overdrafts and short-term credit are used to smooth income gaps. For many households, this is no longer temporary. It becomes embedded within monthly budgeting, with interest and fees forming part of the cost of maintaining stability⁶.


Low upfront pricing models, including in clothing, reduce the immediate barrier to purchase but often lead to higher long-term spend due to poor durability and repeated replacement cycles⁷.


These systems differ in form, but they operate in the same way. They allow access now while increasing the cost of that access over time.


How Inequality Works and Why It Is Not Seen


This changes how inequality is experienced. The distinction is no longer only between those who can obtain goods and those who cannot.


It is between: 

• those who can absorb costs outright 

• and those who must continually defer, distribute or extend them.


For the latter group, access is maintained, but under conditions of ongoing financial exposure. Payments accumulate. Timing becomes critical. One unexpected cost can destabilise multiple commitments.


The system appears to function because participation continues. This is what inequality looks like when nothing is obviously missing.


Clothing is present. Energy is available. Essential goods are in place. From the outside, there is no clear indicator of constraint.


This aligns with how inequality is often understood. Measures of living standards tend to focus on income, expenditure, or the ability to afford specific items⁸.


They do not always show how those things are being paid for, or how stable that position is.


As a result, systems that shift cost into the future can register as enabling access, rather than restructuring it.


Clothing Within This


Clothing sits directly within this pattern.


It is immediate, visible and socially regulated. It cannot be deferred indefinitely without consequence.


Where income cannot meet clothing needs at the point of purchase, access is often maintained through: 

• BNPL arrangements 

• short-term credit 

• repeated low-cost purchasing with higher long-term replacement rates⁷


The outcome is that clothing is obtained. Expectations are met.


Structural Point


If inequality is assessed by what people can obtain, rather than by the conditions under which they obtain it, then systems that rely on deferred costs will continue to appear to be supported.


Access has not replaced inequality.


In many cases, it has become the mechanism through which inequality is maintained. 

________________________________________________________________________________


References


  1. Joseph Rowntree Foundation, UK Poverty 2024 – analysis of poverty, financial strain and material deprivation beyond visible indicators, JRF, 2024 

  2. Financial Conduct Authority, Financial Lives Survey 2022 – data on Buy Now Pay Later usage, demographics and financial vulnerability, FCA, 2022 

  3. Financial Conduct Authority, Woolard Review: A review of change and innovation in the unsecured credit market – analysis of BNPL market and consumer framing as flexible payment, FCA, 2021 

  4. Ofgem, Prepayment meter consumer protections and costs – evidence on higher tariffs and disproportionate impact on low-income households, Ofgem, 2023 

  5. Competition and Markets Authority, Rent-to-own market investigation – findings on high-cost credit and total repayment levels for essential goods, CMA, 2019 

  6. Financial Conduct Authority, Financial Lives Survey 2022 – evidence on overdrafts, short-term credit use and reliance on borrowing to manage income gaps, FCA, 2022 

  7. WRAP, Valuing our clothes: the cost of UK fashion consumption – analysis of clothing lifecycles, durability and replacement patterns, WRAP, 2017 

  8. Department for Work and Pensions, Households Below Average Income (HBAI) – official UK statistics on income and living standards, DWP, 2023

 

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