Today (Saturday 23 November) sees the launch of our first Christmas appeal, which aims to help provide warm clothing to people in need this winter.
This year we are asking you to support our appeal, which aims to raise as much money as possible to allow us to continue helping and supporting people in our communities such as families living in poverty and homeless adults who struggle to clothe themselves, especially in the cold winter months ahead.
We have identified two specific support agencies, 'Miracles the Charity' & 'Thames Reach' who we will focus on working with during this time, allocating significant support with the provision of our Charity Shop Gift Cards with funds raised from our Christmas campaign.
Miracles the Charity provides 24-hour emergency support for families in crisis and living in poverty. Their Feed London project looks to help fight poverty by providing food boxes to children.
James Burton, Project Director from Miracles the Charity said, “We are very excited to collaborate with the Clothing Collective again. Their gift card initiative aligns well with the Feed London ethos - empowering families through practical interventions and resources to help them through difficult times.
We plan to distribute the Clothing Collective's charity shop gift cards to families in significant need – particularly those with no recourse to public funds who are struggling with challenging circumstances, including child illness.
The gift cards complement our supermarket vouchers, providing comprehensive support to help these families during the holidays. Our targeted approach, working only with referral partners like GOSH, Hackney ARK, and social workers, ensures the Clothing Collective is reaching families in real distress where our combined efforts can have the greatest impact.”
Thames Reach has a mission to help people who are homeless or vulnerable to find decent homes, build supportive relationships and lead fulfilling lives.
Rosie Oldham, Head of Fundraising and Communications, from Thames Reach said, “We’re grateful to the Clothing Collective for helping ensure the people we support have warm clothing this winter. This campaign will make a meaningful difference for those facing the coldest months without essentials”.
Providing gift cards to people in need means that they can choose their own clothes or shoes, which not only ensures they get something that they like and fits them properly but also gives them back a sense of personal dignity.
Giving just £20, for example, would allow someone to buy a jumper and other warm accessories from a charity shop.
And if you are eligible for adding Gift Aid to your donation, then please select this option, as it will increase the amount without any extra cost to you.
Antony Wroe, CEO of Clothing Collective said: “With the winter months upon us with the imminent cold weather approaching, it is at these times we all need to protect ourselves from the cold. Unfortunately, not everyone is able to buy the basic essentials of clothing which is why we work with our partner support agencies to facilitate providing access to warm clothes.”
The appeal is kindly supported by The Charity Shop Gift Card, the organisation that supplies us with gift cards that people in need can exchange for clothing in charity shops across the UK.
Lee Fellows from The Charity Shop Gift Card said, “I am thrilled that The Charity Shop Gift Card is supporting Clothing Collective’s Christmas Appeal. The work of Clothing Collective is vital as it not only helping people in dire need, but providing the dignity of choice to shop for the items they need to buy items from charity shops. When anyone shops in a charity shop it not only helps fund their amazing work but also helps the environment by reducing landfill.”
You can support our Christmas appeal up until midnight on Christmas Eve (Monday 23 December 2024) with a donation via our online platform
Please also share this campaign with your friends, family and work colleagues – together we can make a big difference to the lives of people in need this Christmas.
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